Anthem

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Anthem is a small populated area located in Maricopa county of Arizona state. The area does not have an autonomous municipal authority. It is administered by the government of Phoenix city. It is built at the base of Daisy Mountain and Gavilan Park. It possesses an area of 9.2 sq. mile (5856 acres). Total population of the area is about 30,000. Total households are 10,107. Racial breakdown of the populace are 89.7 percent are white, 9 percent Hispanic or Latino origin, 2 percent Asian, 1 percent African American, 1 percent American Indian and 2 percent belong to other races. Male comprises of 47.5 percent of the total inhabitants while female proportion is 52.5 percent. The median age of the region is 37 years. Majority of the residents are enjoying a happy married life. The average household and family size are 2.91 and 3.24 respectively.

The education system consists of both public and private institutions .The inhabitants are served by Deer Valley Unified School District (DVUSD) and other private schools. Some of the notable schools are Anthem preparatory academy, Causus Academy, Creative Pre School and Kindergarten. Prominent colleges and professional institutions situated in the area are Paradise Valley Community College, Arizona University campus. 11.8 percent of the people attained graduate or professional degree, 27.7 percent passed Bachelor’s degree exam and 27 percent attended college.

The capita per income is $26,888 and average household income is $52,045. The main constituent of the area’s economy is the retail store industry. The service providers are Fry’s Marketplace and Walmart. Fashion industry is growing rapidly in the area and brands of more than 60 designers are available in the market. Local community designed and planned different strategies to attract the investors in the territory. They focused on quality employment, creation of new jobs and expansion of existing businesses. Healthcare industry is rapidly growing day by day. The Anthem community council (ACC) collaborates with the stakeholders and put their efforts for the development of the economy. Analysis shows that prominent portion of the market comprises of Retail trade, real estate and food industry. Other industries that contributed to the economy are services industry, construction industry, healthcare industry, information technology and recreation industry.

There are several reasons for the investors to invest in the area. Some community provided incentives are no property tax and low sales tax as compared to its neighborhoods. As the area is snuggled at the bases of the Mountains, it has a great attraction for the tourists. There is a charm for the tourism industry in the area.
The ACC is working hard for the economic development. Well educated and skilled workforce is available and no need of outsourcing. There is a well organized infrastructure with all basic facilities so occupying the land does not need any further development of infrastructure. Currently, Anthem has transit issue but it will be resolved within few years. The issue is included in the planning and efforts are made to resolve the issue. The ACC with the collaboration of the government of Phoenix is working for the betterment of the area.

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